Strategy &
creative direction
We review your channel and audience, develop the subjects and formats, and plan the next slate. You work directly with Rishwajeet on the choices and script reviews.
Content strategy & consulting ↗AI-native content studio · Bengaluru
We build the machine behind your content.
From the first idea to the audience it deserves.
Strategy, storytelling, production and growth—with data behind every creative call. Audience analysis and forecasting sharpen the direction. Human taste shapes the work.
Eight years inside India’s biggest creator businesses.
Rishwajeet’s career record · June 2026
CONTENT INTELLIGENCEExplore the stages ↓
Audience signalsPublished workEditorial memory
THE DECISION ENGINE
Taste × intelligence.
What should we make next?
RJ / EDITORIALResults inform the next brief.
01 / STRATEGY & PREDICTION
Compare the proposed topics and guests with earlier releases. Read what viewers watched and said, then choose the idea and the question it needs to answer.
Explore content strategy ↗Selected work across Machine House & the Breakout teamExplore the full portfolio ↓
Where we come inEverything it takes
Everything it takes
to make content matter.
Work with us on a specific part of your content, or bring in the team for the full operation.
Strategy &
Content,
start to finish
Research, scripts, guest preparation, recording, editing and finishing for shows, podcasts, films and short-form. We agree who owns each stage around your existing team.
Distribution
& growth
Titles, thumbnail concepts, trailers, shorts and publishing. After release, we review the videos and audience response to decide what to make or change next.
YouTube growth & channel management ↗The intelligence
underneath
We build a working record of your content: topics, guests, hooks, packaging, retention and audience response. Custom AI tools make that history useful in the next research brief, script, title and editorial review.
AI content systems ↗Explore the full scope of our work in services ↗
Selected workBig ideas.
Big ideas.
Machines to match.
How we chose the next guest, found the subject after a hit, and took research through to a finished film.
Ankur Warikoo / Money Matters
Ankur Warikoo
Money Matters
Built for human stories.
Engineered for scale.
Rishwajeet helped launch Money Matters, from strategy through production and distribution, then built its AI guest-selection system: thousands of financial stories screened and scored, with the team making the final call.
Days of work. Under an hour.Thousands of submissions · two-stage intelligence · human editorial sign-off
Built in four days. Part of the show’s weekly operation—and still doing the work two years on.
Read the Money Matters case study40M+ show views2× Apple Best Podcast4 days to build the AI workflow
Masoom Minawala / The show
Masoom Minawala
The Masoom Minawala Show
The systems behind
the whole show.
Guest selection, research, questionnaires, trailers, titles, thumbnails and Shorts. We handle the editorial work across The Masoom Minawala Show through systems we’ve built for it, with Rishwajeet working directly with Masoom.
From the guest list to the final Short.Research becomes the questionnaire. The recording becomes trailers, packaging and Shorts briefs. What we learn after release shapes the next episode.
Built around Masoom’s voice, her audience and the show we’re making together.
Read the Masoom Minawala case study4.66M reported views+102.8% watch hours+64.7% net subscriber adds
Masoom: 1 January–3 September, 2025 vs 2026, long-form show catalogue. Money Matters: historical case record, June 2026. Full scope in each case study.
Roshan Kotla / The breakthrough
Roshan Kotla
Career & technology essays
A small channel.
Three hits in a row.
Roshan’s channel had a median of around 100 views per video. We helped turn his experience in software and hiring into a viral IT-industry essay—and followed it with two more hits.
791K. 93K. 91K.A viral breakout. Then two more essays above 90,000 views.
Machine House developed the research, thesis, scripts and packaging for all three. Reading 443 comments on the first hit helped us choose the next subjects. Roshan brought his lived experience and delivery.
Read the Roshan Kotla case study975K+ combined views~100 median views before the breakoutViews as of 7 September 2026
ScalerTechnology & education
The premise made the difference.
We developed research, scripts, production briefs and packaging for 17 Scaler releases. The leading essay, about the next valuable software role, passed 91K views. The full slate passed 150K.
Public views · 7 September 2026
Read the Scaler case study ↗
Rocket HealthHealth & culture
A health subject became a story.
Rocket Health’s protein film reached 72K views. We developed the research, script, visual direction and briefs for the host and crew, working with Studio 73 on the production.
Public views · 7 September 2026
Read the Rocket Health case study ↗Inside an engagementA steady rhythm.
A steady rhythm.
Time for the work.
Most ongoing work runs in quarterly cycles. We keep a limited active roster so strategy and editorial reviews get real attention.
- WEEK 01
Find the actual problem.
Audit the channel, audience and operation. Agree what the next 90 days need to change.
- WEEKS 02–04
Build the plan and the workflow.
Set the editorial direction, first slate, production responsibilities and useful tooling.
- EVERY WEEK
Make, review, learn.
Strategy call, script reviews and a numbers note. Production and publishing follow the agreed schedule.
- EACH QUARTER
Decide what comes next.
Continue, change or stop formats based on what the work has taught us.
What we learn
changes the next brief.
After Roshan’s IT essay broke out, we read all 443 comments. The next commission came from what people were worried about: they had studied and earned the degree, but the job they expected was no longer certain.
That became an essay about graduates struggling to find work. Roshan had years of hiring experience to draw on; we developed the research, script and package with him.
The follow-up passed 93K views. The full case shows the three releases and the decisions behind them.
Rishwajeet SinghFounder · Strategist · Bengaluru
Who you work withThe person behind
The person behind
the machine.
I’m Rishwajeet, a content strategist and creative technologist.
I’ve spent eight years working with creators and brands—developing stories, leading teams and building the operations behind their content. That work takes me from scripts and shoots to the software we use to make them.
I founded Machine House to bring that work together. I also co-founded The Breakout Company, where my partners and I run a full-service content agency.
The wider body of workCreators, shows
Creators, shows
and ambitious brands.
Experience across Machine House and the Breakout team, spanning finance, culture, education, lifestyle and business. Credits below identify the relevant body of work.
Ankur WarikooRishwajeet / Machine House
Astro Arun PanditRishwajeet / Machine HouseMasoom MinawalaRishwajeet / Machine HouseRoshan KotlaRishwajeet / Machine House
The KariGharsRishwajeet / Machine HouseScalerRishwajeet / Machine House
Indian Silicon ValleyRishwajeet / Machine HouseRocket HealthRishwajeet / Machine House
Freedom With AIRishwajeet / Machine House
Avinash MadaRishwajeet / Machine House
Bhuvan BamBreakout team
The Ranveer ShowBreakout team
BeerBicepsBreakout team
PaytmBreakout team
Royal EnfieldBreakout team
Rhea ChakrabortyBreakout team
bigbasketBreakout team
BigBrainCoBreakout team
Humans of BombayBreakout team
WTF · Nikhil KamathBreakout team
Vaibhav SisintyBreakout team
ZomatoBreakout team
Film CompanionBreakout team
Neeraj AroraBreakout team
Zero1 by ZerodhaBreakout team
LearnAppBreakout team
Tanay PratapBreakout team
Scott CarneyBreakout team
The Hollywood Reporter IndiaBreakout team
CoinDCXBreakout team
Casey AdamsBreakout teamExplore the Breakout team’s portfolio ↗
From the workSome things we’ve
Some things we’ve
learned along the way.
Some machines
are for everyone.
We also make software and games. TubeCount asks you to guess how many views a video got from its thumbnail.
Try it in Machine House Labs.
Explore Machine House LabsLAB / 001Available to play
How good is
your instinct?
A real YouTube thumbnail. Three guesses. Find out how well you can judge what people watch.
Before we talkA few useful
A few useful
answers.
Who should work with Machine House?
Creators, founders and brands with something worth building. A show, a channel, a body of work, or an entire content operation. We work across strategy, research, writing, production, packaging, distribution and growth, supported by AI systems built around the work.
Can you handle the whole channel?
Yes. Rishwajeet leads strategy, with his team at The Breakout Company covering scripting, production, editing, packaging and channel operations. You can also work with him on strategy and systems through Machine House. We scope the team around what your channel needs.
How are Machine House and Breakout connected?
Rishwajeet founded Machine House Media and co-founded The Breakout Company. Machine House brings together his content strategy, production expertise and creative technology. His Breakout team handles full-service engagements. Both begin with a conversation about what you want to build.
What makes your approach different?
We study the actual content alongside its results: topics, guest types, hooks, title tests, retention and comments. That analysis changes the next creative decision. For Roshan Kotla, reading 443 comments helped shape two follow-up essays that each passed 90K views. For Masoom, a 12-dimension editorial model connects guest choices, research, packaging and performance. Rishwajeet leads the creative judgment and the team carries the work through production and release.
How do you use AI in the work?
The useful part is the context: your channel’s history, audience, source research, earlier creative decisions and actual results. We build systems around that material to support research, scripting, production briefs, packaging and review. Writers and strategists make the creative decisions; the system helps them start with a better understanding of the work.
What does an engagement cost, and how does it work?
Most ongoing engagements run on quarterly retainers. After a 30-minute intro call, we prepare a written proposal with the scope, team and investment. The usual rhythm starts with an audit and plan, then weekly strategy, script reviews and a performance note.
Can we work together remotely?
Yes. We are based in Bengaluru and work across time zones. Strategy, writing, editorial reviews and channel operations can run remotely. We agree the recording setup and any on-site production needs when we scope the engagement.
Start a conversationLet’s make something
Let’s make something
that matters.
A story you cannot stop thinking about. A show you want to build. A content operation ready for its next chapter. Bring the ambition.
Book a 30-minute call rishwajeet@machinehouse.media