https://machinehouse.media/writingRishwajeet Singh — writing from Machine HouseEssays on content strategy, storytelling, production and creative technology.Rishwajeet Singhhttps://machinehouse.media/rishwajeet2026-09-09T00:00:00Zhttps://machinehouse.media/writing/youtube-changed-what-a-view-meansYouTube changed what a view means2026-09-09T00:00:00Z2026-09-09T00:00:00ZYouTube changed public view counting on 24 August 2026. A claim on our own homepage shows why creators and sponsors need to check the new numbers.https://machinehouse.media/writing/did-it-twice-moreOne video did 7.7 lakh views. Then we did it twice more.2026-07-02T00:00:00Z2026-07-02T00:00:00ZHow a YouTube channel that averaged ~100 views a video went viral three times in a row — and why it was a repeatable method, not luck.https://machinehouse.media/writing/the-15-lakh-questionYou can pour ₹15 lakh into a video and set it on fire2026-06-05T00:00:00Z2026-06-11T00:00:00ZOur biggest video this year did 7.5 lakh views because the packaging earned the click. On title tests, thumbnails, and taste as the last scarce thing.https://machinehouse.media/writing/twelve-guests-six-hours12 guests, 1,000+ sources, 6 hours2026-04-07T00:00:00Z2026-06-11T00:00:00ZMost podcast producers Google the guest and skim a Wikipedia page. This system consumes 1,000+ sources per shoot and finds the questions nobody has asked.https://machinehouse.media/writing/my-boss-told-me-to-quitMy boss told me to quit. So I built Machine House.2026-03-10T00:00:00Z2026-06-11T00:00:00ZRishwajeet Singh spent two years as Ankur Warikoo's Chief of Staff. Then a four-day build outperformed months of manual work — and his boss told him to quit.https://machinehouse.media/writing/forty-hours-below-my-rateI spent 40 hours doing work I don't charge for2026-01-20T00:00:00Z2026-06-11T00:00:00ZWhy a strategist who charges for thinking spent 40 hours directing and editing a client video himself. On taste, "close enough," and unscalable work.https://machinehouse.media/writing/why-agencies-miss-deadlinesWhy agencies miss deadlines2026-01-15T00:00:00Z2026-09-07T00:00:00ZOn ownership, coordination and the delivery promise a creative agency makes.https://machinehouse.media/writing/celebrity-vs-expertCelebrity guests get views. Experts build the show.2025-12-16T00:00:00Z2026-06-11T00:00:00ZApple's Best Podcast of 2025 grew by doing the opposite of standard strategy. Episode data from The Masoom Minawala Show on celebrity vs expert guests.https://machinehouse.media/writing/the-tuesday-reportThe Tuesday report2024-11-14T00:00:00Z2026-09-07T00:00:00ZA November 2024 account of the weekly delays report at Ankur Warikoo. The 348 tasks and 20 delays describe the week discussed in the original post.