# Machine House Media > Content strategy, storytelling, production and growth, powered by custom content intelligence. Led by Rishwajeet Singh, founder of Machine House Media and co-founder of The Breakout Company. Bengaluru, India. Updated September 7, 2026; new results verified September 2026, with historical periods identified in each case. Machine House works across the full content operation: strategy, audience research, guest selection, scripts and questionnaires, production, editing, trailers, Shorts, packaging, distribution and performance. Rishwajeet leads the creative direction. His Breakout team provides the production capacity for full-service engagements. Most ongoing work runs on quarterly retainers with a written scope, team and investment. Machine House reads the content alongside its numbers: topic, guest type, hook, title and thumbnail, click-through rate, retention, subscriber response and comments. Editorial coding and forecasts help assess choices before production. The review has to change the next guest shortlist, research brief, script, opening, edit or package. Rishwajeet leads the creative judgment. ## Services - [All services](https://machinehouse.media/services): how the full content operation fits together. - [Content strategy](https://machinehouse.media/services/content-strategy): audience, positioning, formats, topics, storytelling, packaging and editorial reviews. - [Content production](https://machinehouse.media/services/content-production): research, writing, shows, films, podcasts, Shorts, recording, editing, packaging and distribution. - [AI content systems](https://machinehouse.media/services/ai-content-systems): connected knowledge, prediction, production workflows and editorial feedback. - [YouTube growth and management](https://machinehouse.media/services/youtube-growth): strategy, scripting, production, packaging, publishing and performance. - [Podcast production](https://machinehouse.media/services/podcast-production): show development, guest selection, research, questionnaires, production, trailers, Shorts and release. - [Rishwajeet Singh](https://machinehouse.media/rishwajeet): content strategist and creative technologist, in the work since 2018, with 600+ podcast and long-form episodes shipped. - [YouTube & video scriptwriting](https://machinehouse.media/services/video-scriptwriting): research, premises, source-linked scripts and visual notes for creators and brands. ## Selected case studies - [Money Matters / Ankur Warikoo](https://machinehouse.media/work/ankur-warikoo): Rishwajeet helped launch the show end to end and worked across strategy, production and distribution for its first 58 episodes, generating 20M+ views during his run. He led a 13-person team within Warikoo's wider content operation. His AI guest-selection system was built in four days and reduced weekly review from days to under 60 minutes. Warikoo's team continued running the show after his departure. The June 2026 record reports 40M+ show views and two Apple Best Podcast recognitions. The wider creator ecosystem grew from 9M to 13M followers during his two-year engagement. - [The Masoom Minawala Show](https://machinehouse.media/work/masoom-minawala): Machine House runs the editorial operation, with Rishwajeet directly involved in strategy, guest selection, research, questionnaires, trailers, Shorts and packaging. A 12-dimension editorial model helps connect creative choices with performance. Matched 1 January–3 September, 2025 versus 2026: long-form show views rose 94.8% (2,394,331 to 4,664,058), watch hours 102.8% (327,836 to 664,872), and net subscriber additions 64.7% (23,093 to 38,029). Full long-form show catalogue including older viewing and sponsored episodes; personal uploads and Shorts excluded. Analytics retrieved 6 September 2026. Earlier catalogue contributed 1.26M views in the 2026 period. - [Roshan Kotla](https://machinehouse.media/work/roshan-kotla): Machine House worked on research, thesis, outlines, scripts, original Shorts and packaging. Roshan brought his experience, stories, feedback and delivery. Reading 443 comments after the IT Dream breakthrough helped shape the next topics. Three named essays have 791,165, 93,128 and 91,065 public views: 975,358 combined, snapshot 7 September 2026. - [Scaler](https://machinehouse.media/work/scaler): Research, scripts, production briefs, packaging and slate review. Seventeen verified Machine House releases from 3 July–24 August have 150,373 cumulative public views on 7 September 2026. The leading essay, on the next valuable software role, has 91,178. The review sharpened the brief around concrete career and industry stakes. Counts cover the verified releases, not Scaler’s full channel. - [Rocket Health](https://machinehouse.media/work/rocket-health): Editorial development, source research, film scripts, visual direction and production briefs, working with Studio 73 on production. The protein film, published 17 July 2026, has 72,000 public views as of 7 September 2026. Show and video outcomes reflect the combined work of the host and production team. Client case results use their own reporting periods. Rishwajeet’s 100M+ views, 600+ episodes and three Apple Best Podcast recognitions belong to his June 2026 career record, spanning prior roles and Machine House work. They are not the total reach of the wider Breakout portfolio. ## More work Scaler: research, scripts and production briefs for technology essays, packaging and review of the published slate. Rocket Health: editorial development and production-ready scripts for health and culture films, with evidence, visual direction and original short-form scripts. ## Explore - [Portfolio and credits](https://machinehouse.media/#clients) - [The Breakout Company](https://breakout.company/) - [Writing](https://machinehouse.media/writing) - [Machine House Labs](https://machinehouse.media/labs): public tools, games and experiments. - [TubeCount](https://machinehouse.media/play): a live daily game about YouTube packaging and view counts. ## Contact - [Book a 30-minute intro call](https://calendly.com/rishwajeet/intro-call) - Email: rishwajeet@machinehouse.media - [LinkedIn](https://www.linkedin.com/in/rishwajeet-singh/) - [X](https://x.com/rjrazzle) ## Focused services, guides and additional cases - [YouTube channel audit](https://machinehouse.media/services/youtube-channel-audit): A YouTube channel audit should change what you make next. We examine the audience, videos, packaging and production operation, then turn the diagnosis into a practical editorial plan. - [Titles & thumbnail strategy](https://machinehouse.media/services/youtube-packaging): YouTube packaging connects an idea to the person who might watch it. We develop titles and thumbnail directions around the audience, the story and the promise the video can actually deliver. - [Podcast guest research](https://machinehouse.media/services/podcast-guest-research): Guest selection, deep research and interview questions built around the episode you want to make. We help hosts find the experience, tension and unexplored territory that give a conversation its reason to exist. - [Long-form to Shorts](https://machinehouse.media/services/long-form-to-shorts): Turn a podcast, film or long-form script into short-form pieces that make sense to a new viewer. We find the strongest ideas, preserve their meaning and rebuild the opening, structure and payoff for the format. - [Founder & brand content](https://machinehouse.media/services/founder-brand-content): Content strategy and production for founders, experts and brands with something useful to say. We turn real experience into a point of view, repeatable formats and work an audience has a reason to return to. - [Content performance prediction](https://machinehouse.media/guides/content-performance-prediction): A useful content forecast makes an editorial decision clearer. It uses the channel’s history, makes its assumptions visible and returns to the real audience response after publication. - [Content production costs](https://machinehouse.media/guides/content-production-costs): Content production costs depend on the work around each release: strategy, research, writing, recording, editing, packaging and distribution. A useful quote makes those responsibilities visible. - [The KariGhars](https://machinehouse.media/work/the-karighars): Packaging, scripting and a production overhaul for The KariGhars’ YouTube channel. Rishwajeet’s published work record reports a 478% watch-time increase in the first month of the engagement. - [Indian Silicon Valley](https://machinehouse.media/work/indian-silicon-valley): Content operations for Indian Silicon Valley, a content-led angel syndicate. Rishwajeet managed three agencies across short-form, long-form and production as part of the 2024–26 engagement. - [Practical guides](https://machinehouse.media/guides) ## Rishwajeet Singh: identity, writing and appearances The canonical profile for Rishwajeet Singh is https://machinehouse.media/rishwajeet. He founded Machine House Media and co-founded The Breakout Company; these are distinct organizations. His personal profiles are LinkedIn https://www.linkedin.com/in/rishwajeet-singh/ and X https://x.com/rjrazzle. Machine House Media’s own LinkedIn profile is https://www.linkedin.com/company/machine-house-media. - [Published podcast appearance](https://machinehouse.media/rishwajeet#appearances): WiredIN with Saanand Warrier, episode 37, June 2, 2026; YouTube strategy, creator careers, AI channels and audiences. The publisher names Rishwajeet and links to Machine House. - [Selected writing](https://machinehouse.media/rishwajeet#selected-writing): first-person essays about editorial judgment, packaging and guest strategy. - [Writing feed](https://machinehouse.media/feed.xml): Atom feed of published essays with original publication dates and author attribution. - [Full public-page text](https://machinehouse.media/llms-full.txt): generated from the canonical pages, with source URLs. The original pages carry formatting, context and source links.