CONTENT BUSINESS IMPACT — EDITABLE REVIEW
Business job and intended audience:
Useful intermediate behaviour:
Qualified inquiry definition:
Content IDs and actual publication dates:
Tracked path and its identity/consent limits:
Self-reported discovery/influence question:
Deduplication key and contact record owner:
Contact / observed touches / reported source / qualification / opportunity / booked value / collected value / status date.
Keep raw events, unique inquiries, opportunities, contracts and received money distinct.
Attribution model and lookback window:
Content-assisted definition and overlap:
Incremental effect: unknown unless the design supports a causal estimate.
Costs included / costs excluded / contribution margin if known:
Measured outcome and uncertainty:
Decision and next review date:

TEACHING RECONCILIATION
Six contact records include one duplicate; five unique inquiries remain.
Four are qualified. Two are won, with 180000 INR booked and 140000 INR received by the cutoff.
Both won contacts touched the guide; 180000 INR is guide-assisted booked value under that chosen definition, not proven incremental revenue.
Content cost is 90000 INR. Dividing booked value by content cost gives 2.0, but is not ROI: collection, fulfilment costs, attribution and incrementality differ.
All records and amounts are invented for teaching; no Machine House or client result is claimed.