{
  "label": "Entirely synthetic teaching data; not a YouTube export or a Machine House/client result.",
  "window": "First seven complete days after each publication, same timezone; later snapshots explicitly separate.",
  "retention": {
    "durationSeconds": 360,
    "points": [
      {
        "second": 0,
        "percent": 100
      },
      {
        "second": 30,
        "percent": 77
      },
      {
        "second": 60,
        "percent": 70
      },
      {
        "second": 90,
        "percent": 67
      },
      {
        "second": 120,
        "percent": 64
      },
      {
        "second": 150,
        "percent": 50
      },
      {
        "second": 180,
        "percent": 53
      },
      {
        "second": 210,
        "percent": 66
      },
      {
        "second": 240,
        "percent": 61
      },
      {
        "second": 270,
        "percent": 58
      },
      {
        "second": 300,
        "percent": 56
      },
      {
        "second": 330,
        "percent": 54
      },
      {
        "second": 360,
        "percent": 52
      }
    ],
    "interpretation": "Illustrative segment curve. A dip or spike suggests where to inspect the content; it does not establish why viewers acted. Do not derive exact platform average duration from these sparse teaching points."
  },
  "videos": [
    {
      "id": "V01",
      "title": "What the red patch measures",
      "durationSeconds": 360,
      "views7d": 12000,
      "averageViewSeconds7d": 228,
      "watchHours7d": 760,
      "externalSharePercent7d": 8,
      "laterAgeDays": 30,
      "laterViews": 80000
    },
    {
      "id": "V02",
      "title": "Where the shade moves",
      "durationSeconds": 360,
      "views7d": 18000,
      "averageViewSeconds7d": 198,
      "watchHours7d": 990,
      "externalSharePercent7d": 22,
      "laterAgeDays": 7,
      "laterViews": 18000
    },
    {
      "id": "V03",
      "title": "Who maintains the tree",
      "durationSeconds": 480,
      "views7d": 9000,
      "averageViewSeconds7d": 288,
      "watchHours7d": 720,
      "externalSharePercent7d": 5,
      "laterAgeDays": 7,
      "laterViews": 9000
    }
  ],
  "contacts": [
    {
      "record": "L01",
      "personKey": "P01",
      "path": [
        "paid search",
        "guide",
        "direct inquiry"
      ],
      "reportedSource": "search",
      "qualified": true,
      "won": false,
      "bookedINR": 0,
      "receivedINR": 0
    },
    {
      "record": "L02",
      "personKey": "P02",
      "path": [
        "LinkedIn",
        "guide",
        "newsletter",
        "inquiry"
      ],
      "reportedSource": "founder post",
      "qualified": true,
      "won": true,
      "bookedINR": 100000,
      "receivedINR": 60000
    },
    {
      "record": "L03",
      "personKey": "P03",
      "path": [
        "organic search",
        "guide",
        "inquiry"
      ],
      "reportedSource": "search",
      "qualified": false,
      "won": false,
      "bookedINR": 0,
      "receivedINR": 0
    },
    {
      "record": "L04",
      "personKey": "P04",
      "path": [],
      "reportedSource": "heard the podcast",
      "qualified": true,
      "won": false,
      "bookedINR": 0,
      "receivedINR": 0
    },
    {
      "record": "L05",
      "personKey": "P05",
      "path": [
        "referral",
        "guide",
        "inquiry"
      ],
      "reportedSource": "colleague referral",
      "qualified": true,
      "won": true,
      "bookedINR": 80000,
      "receivedINR": 80000
    },
    {
      "record": "L06",
      "personKey": "P02",
      "duplicateOf": "L02"
    }
  ],
  "contentCostINR": 90000,
  "limits": [
    "Traffic mix differs; comparisons are observational, not controlled experiments.",
    "The curve and aggregate video metrics are separate teaching exhibits, not a mathematically complete export.",
    "Assisted involvement does not establish incremental revenue."
  ]
}