CONTENT POSTMORTEM
Release ID / version / publish time / measurement timezone:
Original audience, promise and hypothesis:
Actual title/thumbnail/content treatment and changes with timestamps:
Comparison cohort and reason it is comparable:
Fixed age window (e.g. first seven complete days) and data cutoff:
Views / watch time / duration / traffic mix / audience segments / relevant business events:
Known missing or delayed data:
What the video actually does at consequential moments:
Audience comments that challenge or explain the data (not assumed representative):
Observation:
Possible explanations and competing explanation:
What cannot be concluded:
Decision (repeat, revise, investigate, stop):
One next test / owner / date / expected evidence:
Production and review costs or blockers, only if measured:
Follow-up review date and stopping condition: