TRAILER SELECTION AND REVIEW
Episode/source ID and file version:
Rights and contributor permissions:
Show trailer / episode trailer / cold open:
Audience's starting knowledge:
One primary promise (utility, identity, stance or another specific reason):
Question the full episode answers:
Source clip ID / verified source in-out / exact words / speaker:
Surrounding qualification or challenge:
Edit in-out / cut purpose / transition:
Rejected attractive clip and reason:
Alternative progression and what it changes:
Music/picture/caption purpose and permissions:
Transcript checked against recording by/date:
Meaning checked against full episode by/date:
Destination and link/CTA:
Approval owner and exact version:
Measurement window and comparison limits: