Machine House is a creative technology studio. The prediction models, the production systems, the games — same workshop. Labs is the shelf for the things we build that anyone can use. Everything on it is free.
A daily game: see a real YouTube thumbnail, guess the view count. Three guesses — the title and channel unlock as clues — then the reveal shows exactly how far off you were. Play long enough and you earn an eye rating: a number on the packaging instinct this whole industry runs on.
What a view actually pays in India. Every earnings calculator online assumes American CPMs — useless if your audience is in Mumbai, not Minnesota. This one is built on Indian rates, by niche, so creators can do the math on their real channel.
Machine House was built half studio, half workshop. The systems behind Warikoo's and Masoom's shows — guest filtering, content intelligence, performance prediction — were all written in-house. Building software isn't a side project here; it's how the client work gets done.
So a lab was inevitable. Some of what we build is only useful to our clients. Some of it — a game about view counts, a calculator for Indian CPMs — is useful to everyone, so we release it. When something new ships, it shows up on this page first.