Build a show people
come back for.
Podcast strategy and production, from the first premise to the next release. We help you choose the right guests, prepare better conversations, shape the edit and packaging, and learn from the audience you are building.
Choose the guest.
Prepare the conversation.
- The show’s premise
Define the audience, the question the show keeps returning to, and the format that suits the host. We shape the first slate around a clear reason to watch and a sustainable recording schedule.
- Guest research & questions
Find what each guest can teach through their experience. Research becomes an episode promise, a question arc and a recording brief the host can use in the room. Selection workflows help when a show is reviewing applications at scale.
- Recording & edit
Plan the recording setup and production handoffs, then shape the episode around the actual conversation. The full-service scope can include recording coordination, editing and finishing; we agree the setup and responsibilities with you.
- Titles, thumbnails & trailers
Develop a package for the episode’s strongest idea. We work from the recording to prepare title options, thumbnail directions, trailers and short-form cuts, so each piece has a reason to exist on its own.
- Release & review
Coordinate publication across the agreed platforms, then review performance and audience response. What we learn informs future guests, questions, episode structure and packaging.
Plan around the host
and the recording.
We start with the host, the audience and the show’s recurring question. Then we agree a guest slate, research deadlines, recording setup and who reviews the episode before release.
Most ongoing engagements run in quarterly cycles, with weekly strategy, script or episode reviews, and a performance note. We use the quarter’s results to decide what to continue, change or stop.
Rishwajeet stays involved in the strategy and reviews. You can work with him through Machine House on strategy and systems, or bring in his Breakout team for the full channel. We agree the team, deliverables and responsibilities in a written proposal.
A recording studio and a production partner solve different parts of the job. A studio booking can supply the room, equipment and recording crew, depending on its package. Show development, guest research, editorial decisions, post-production and distribution need explicit owners. We can work around your chosen studio or coordinate the agreed production setup; the proposal spells out each responsibility.
Before signing a production scope, ask to see a comparable episode and the work that went into it. Confirm the research, edit reviews, recording location and source-file handoff alongside the number of deliverables.
For a worked example, see how to develop the format, or build a faithful episode trailer.
Starting a show
or producing the next season.
- A creator or founder launching a show: turn the initial idea into a format, guest slate and workable production plan.
- An established host: improve research, question arcs and packaging while building a stronger editorial direction.
- A show with a growing team: connect guest preparation, recording, edits and distribution through clearer handoffs.
- A brand investing in long-form: create a show with a useful audience promise and the team to sustain it.
We keep a limited roster of active engagements so there is time to understand the channel, review the work and follow through on the decisions.
Money Matters
and Masoom’s show.
The Masoom Minawala Show: the long-form catalogue grew 102.8% in year-to-date watch hours. The case also reports view totals, with a qualification about the counting change. Guest analysis, deep research, questionnaires, trailers and packaging all feed into the editorial operation.
Money Matters: Rishwajeet helped launch the show and worked across its first 58 episodes, which generated 20M+ views during his run. He also built the selection system that cut weekly guest review from days to under an hour.
Masoom: matched 1 January–3 September, 2025 vs 2026, long-form catalogue. Money Matters: Rishwajeet’s historical engagement record. Show outcomes reflect the host and wider team’s work.
Look closer at the work.
Guest shortlists, source research, interview questions and a brief for the host. We read the guest’s previous work to find specific experiences worth discussing and questions they have not already answered.
Explore ↗Long-form to ShortsTurn a podcast, film or long-form script into short-form pieces that make sense to a new viewer. We find the strongest ideas, preserve their meaning and rebuild the opening, structure and payoff for the format.
Explore ↗Content production costsCompare the work covered by a quote: research, writing, recording, editing, packaging and release. Use the sample brief to specify your formats, volume, team and review process.
Explore ↗Questions about
working together.
What does your podcast production service include?
The scope can cover show strategy, guest selection and research, recording briefs, production coordination, editing, titles, thumbnails, trailers, short-form cuts, publishing and performance review. We agree the exact recording setup and production responsibilities in the proposal.
Can you help us launch a podcast from scratch?
Yes. We start with the host, audience and show premise, then develop the format, first guest slate, recording plan and release workflow. Rishwajeet’s experience includes helping launch Money Matters and building the editorial operation behind The Masoom Minawala Show.
Who leads the engagement?
Rishwajeet leads strategy and editorial reviews. For full-service production, he works with his team at The Breakout Company, the agency he co-founded.
How much does podcast production cost?
The investment depends on recording requirements, episode cadence and the production stages we take on. Most ongoing work runs on quarterly retainers. We prepare a written scope and quote after a 30-minute intro call.
Tell us what you’re trying to build.
Tell us about the channel or idea, the team you have and where you need help. We’ll discuss the scope on a 30-minute call.
Book a 30-minute call rishwajeet@machinehouse.media