The production company behind India's #1 podcasts.
Machine House Media is a podcast production company in India that builds and runs shows end to end — concept, guest selection, production systems, packaging, distribution. The two podcasts we produce, Money Matters (Ankur Warikoo) and The Masoom Minawala Show, hold 3 Apple Best Podcast wins and 75M+ views between them.
What does podcast production include?
Everything between "I want a show" and "the show wins its category." Most podcast production services in India stop at recording and editing. We treat those as the easy parts. The hard parts — knowing which episodes to make, which guests to book, and which packaging will land — are where the system earns its keep.
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Show strategy
Positioning, category, format, cadence — decided with prediction models, not gut. For The Masoom Minawala Show we built a 12-dimension content intelligence system that codes every episode — topic, hook type, guest archetype, emotional register, packaging, and eight more — and forecasts performance before a single frame is shot. Trained on the show's own data, not a generic model.
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Guest research & selection
AI guest pipelines that do the heavy reading so taste decides, not fatigue. For Money Matters we built a two-layer guest-filtering workflow in 4 days that cut review of thousands of weekly submissions from days of manual work to under 60 minutes a week. Two years later, it still runs the show.
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Production systems
Recording workflow design, editing pipelines, and automation across the production chain. The Masoom Minawala Show runs on a fully automated production pipeline — AI guest research, question generation, trailer creation, and clip packaging — so the team's hours go into judgment, not grunt work.
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Packaging & distribution
Titles, thumbnails, trailers, and clips engineered per episode, plus the release strategy across YouTube, audio platforms, and short-form. Packaging gets the same forecast-first treatment as everything else — the method is detailed on our YouTube growth page.
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Weekly operation
Once the system is live, we run the show with you on a fixed weekly rhythm — strategy call, script reviews, and a numbers note that says plainly what worked, what didn't, and what changes next week.
How does working with us work?
Engagements run in quarterly cycles. The first quarter follows a fixed shape:
- Week 1 — audit and diagnosis. We pull your numbers apart and tell you exactly where the show stands and what's holding it back.
- Weeks 2–4 — playbook and systems build. The show strategy on paper, plus the production and guest systems that will run it.
- Then, every week: Monday strategy call, Wednesday script reviews, Friday numbers note.
- Every quarter: a full re-look — what compounded, what gets killed, what the next quarter targets.
It's founder-led by design. You work directly with Rishwajeet Singh — the person who builds the strategy is the person on your calls. And we keep the client list deliberately short: depth over volume. That's why we say yes to a small fraction of the people who reach out.
Who should hire a podcast production company?
The pattern across our shows is consistent — these are the people podcast production works hardest for:
- Hosts with traction who want category #1. The Masoom Minawala Show went from new podcast to Apple's #1 Best Podcast for women in India in under a year — that trajectory needs a system, not more episodes.
- Creators and founders launching from zero. Money Matters was a blank page; 58 episodes later it's India's #1 finance podcast. Zero-to-one is a lane we've proven, not a risk we're taking with you.
- Established shows that have outgrown manual production. When guest review eats days of team time every week, an AI pipeline that cuts it to under 60 minutes changes what the team can do.
- Brands that want a founder-led show instead of another ad channel — with the production handled end to end.
Who it's not for: anyone shopping for volume. We're not a content farm, we don't publish a rate card, and we say yes to a small fraction of inbounds. If you want fifty cheap episodes, there are better fits.
| Decision | Machine House | Typical podcast agency |
|---|---|---|
| What gets made | Forecast by prediction models trained on your show's data — before the shoot | Chosen in a brainstorm, validated after publishing |
| Guest selection | AI pipeline + strategist sign-off — under 60 min/week on thousands of submissions | Manual shortlists, inbox-driven |
| Who you work with | The founder, on every weekly call | An account manager between you and the team |
| Client load | Deliberately few — depth over volume | As many as sales can close |
| Recording & editing | Included — we treat it as the easy part | Usually the whole offer |
| Proof | 3× Apple Best Podcast across two shows, 75M+ views | A showreel |
What results has it produced?
Money Matters — launched end to end: 58 episodes in 2 years, episodes consistently pulling 200K–500K views, 2× Apple Best Podcast, India's #1 finance podcast. The AI guest-filtering pipeline we built in 4 days still selects the guests two years later.
The Masoom Minawala Show — Apple's #1 Best Podcast for women in India ('25), 35M+ views in under a year, and a subscriber base that doubled inside a year. Every episode forecast by the 12-dimension system before shooting.