Work through
the content decisions.
Scripts, source packets, audio cuts and worksheets. Follow a worked example, inspect the decisions and adapt the files to your own project.
Choose the direction
Show format development
Use Money Matters to study how a show finds its next story, then work through an invented series: its format, six premises and a pilot plan.
Read the guide ↗Podcast guest selection
Masoom’s guest-strategy example and a three-candidate exercise show how the audience goal changes a shortlist. The worksheet records the evidence, access and reason for each choice.
Read the guide ↗Editorial slate planning
See how Roshan’s comments changed the next essay, then work through a six-premise practice slate. Each idea has a question, evidence to find and a production route.
Read the guide ↗Research and write
Research to script
Follow a map-projection video from its source packet to the finished script. See the argument, a passage we cut and the evidence behind each section.
Read the guide ↗Founder thought leadership
Read Rishwajeet’s 40-hours essay alongside the decisions behind its argument. Use the interview worksheet to find equally specific material in a founder’s own experience.
Read the guide ↗Interview research brief
A completed interview brief with six questions, sources, follow-ups and gaps to resolve. See how Masoom’s research process informs preparation, then adapt the teaching example to your guest.
Read the guide ↗Fact-checking a video script
Work through six fact-checking decisions: unsupported figures, misleading comparisons, an invented quote and graphics that claim too much. Download the register with corrections and source notes.
Read the guide ↗Hinglish scriptwriting
Compare an English explanation, a literal adaptation and a spoken Hinglish script. The task is to preserve the idea while choosing words, examples and a rhythm the host can use.
Read the guide ↗Produce and edit
Video editor brief
Listen to the source audio, follow the proposed cut and compare the two timelines. The example includes a full transcript, edit instructions and a blank brief.
Read the guide ↗Podcast trailer editing
Listen to two trailers cut from the same teaching conversation. Compare the openings, check every cut against the full recording and see why three clips were left out.
Read the guide ↗Content shoot planning
A proposed half-day shoot for a heat-map explanation, with a schedule, shot list, crew responsibilities, fallbacks and editor handoff. Use the worksheet to plan your own recording.
Read the guide ↗Clips versus original Shorts
A good passage can become a confusing clip when its setup disappears. Compare a recorded excerpt with a newly written short from the same source, then use the decision brief on your own episode.
Read the guide ↗Accessible content production
A caption file cannot explain a graphic the host never describes. Use this worked production plan to assign captions, transcripts, visual description and the final player checks before a release reaches the publisher.
Read the guide ↗Distribute and learn
Content performance prediction
Choose what to forecast, record it before production and compare it with the release. Masoom’s guest-selection example shows why a forecast needs a specific audience goal.
Read the guide ↗Content distribution planning
A worked release schedule with three companion pieces, their audiences, destinations and owners. Use it to plan what must be ready before each piece goes out.
Read the guide ↗Audience retention analysis
Investigate three moments on an invented retention curve: an opening drop, a dip and a spike. Use the video’s content and audience context to choose an explanation to test.
Read the guide ↗Content postmortems
Start with Masoom’s catalogue totals, then compare three invented videos at the same age. Work through the arithmetic, possible explanations and a decision for the next release.
Read the guide ↗Measuring content business impact
Follow six example records through deduplication, qualification, signed work and payment. See what the record can tell you about content’s contribution and where attribution remains uncertain.
Read the guide ↗Content catalogue review
An old recording can still answer a current question. Review recent demand, outdated advice and missing follow-through before deciding what to keep, update or make again.
Read the guide ↗Run the operation
Content production costs
Compare the work covered by a quote: research, writing, recording, editing, packaging and release. Use the sample brief to specify your formats, volume, team and review process.
Read the guide ↗Content approval workflow
Use a weekly delays report, an approval map and two worked review loops to decide who gives feedback, who resolves disagreements and what happens after a late change.
Read the guide ↗AI content workflows
Examine Money Matters’ guest-selection process, then compare manual work, fixed automation and a model step. Try the evaluation exercise with an answer that sounds convincing but outruns its sources.
Read the guide ↗Evaluating AI content systems
A polished brief can contain a false quote, miss a required question or hide a source conflict. Evaluate the whole job against explicit acceptance checks, then count the human work needed to finish it.
Read the guide ↗A knowledge system for a content team
A team needs to know which decision is current, why it was made and who can change it. Use a worked decision record to carry that context from research into scripts, graphics and the next edit.
Read the guide ↗