Know what to make next.
And why it should work.
Work directly with Rishwajeet Singh on the direction of your content. Audience research, positioning, formats, topics, storytelling and packaging—turned into a plan your team can make, measure and improve.
Choose the subjects.
Develop the formats.
- A useful diagnosis
We read the videos alongside their data: topic, format, hook, title and thumbnail, click-through rate, retention, subscriber response and comments. Comparing similar releases helps identify what needs to change in the next idea, script or package.
- Positioning & format
Agree what viewers should come to you for and how that promise works on camera. We develop repeatable formats that fit your expertise, personality and production capacity.
- Topics & episode premises
Build a content slate with a reason behind each choice. Research and performance models help us assess audience fit, specificity, hooks and format before you spend time recording.
- Packaging & editorial reviews
Develop titles and thumbnail directions alongside the idea, then review scripts or question arcs so the episode delivers on the promise. Your team leaves with concrete decisions and usable briefs.
- A plan that changes with evidence
After release, we review the results against the original idea and forecast. The next slate reflects what we learned about the audience, the format and the way you presented it.
Your team makes it.
We work on the direction.
We begin by reviewing your channel and the question you want to resolve. The first plan sets out the audience, formats and proposed subjects, with briefs your writers and producers can work from.
Most ongoing engagements run in quarterly cycles, with weekly strategy, script or episode reviews, and a performance note. We use the quarter’s results to decide what to continue, change or stop.
Rishwajeet stays involved in the strategy and reviews. You can work with him through Machine House on strategy and systems, or bring in his Breakout team for the full channel. We agree the team, deliverables and responsibilities in a written proposal.
Your team can handle recording, editing and release while Rishwajeet leads strategy and reviews. If you need production too, the proposal sets out what his Breakout team will deliver.
For a worked example, see how to develop a repeatable series, or find a founder’s point of view.
When you need
an editorial partner.
- You have a production team but need editorial direction. We give the team a clear slate, sharper briefs and regular reviews.
- You are publishing consistently but growth has stalled. We examine where audience promise, topic selection and packaging have drifted.
- You are starting a new channel or show. We establish the audience, premise and formats before building the first slate.
- You have several content workstreams. We help connect long-form, short-form and distribution around a coherent editorial direction.
We keep a limited roster of active engagements so there is time to understand the channel, review the work and follow through on the decisions.
How a review
changed the next idea.
Roshan Kotla: find the reason behind the hit. We read 443 comments after the IT essay broke out, then built the next topics around the audience’s concern with education, jobs and getting ahead. The first three essays have passed 975K views together.
Scaler: make the technology matter to someone. Reviewing 17 releases put career and industry stakes at the centre of the strongest work. The leading essay passed 91K views; the verified slate passed 150K.
Masoom: give each guest a clear job. A 12-dimension content model supports the decisions behind an entire show, from the guest slate to the next title test.
Public video views as of 7 September 2026. Periods, roles and scope in each case.
Look closer at the work.
We review your videos, audience, titles, thumbnails and production process. You get a written diagnosis, changes to specific videos and a proposed slate to discuss with Rishwajeet.
Explore ↗Titles & thumbnail strategyYouTube packaging connects an idea to the person who might watch it. We develop titles and thumbnail directions around the audience, the story and the promise the video can actually deliver.
Explore ↗Founder & brand contentContent strategy and production for founders, experts and brands with something useful to say. We turn real experience into a point of view, repeatable formats and work an audience has a reason to return to.
Explore ↗Questions about
working together.
What does a YouTube strategist do?
A YouTube strategist helps decide who the channel serves, what it should make, how videos are packaged and how results should change the plan. Our work includes channel diagnosis, positioning, formats, topics, script reviews and performance analysis.
Can we keep our existing editors and production team?
Yes. Rishwajeet can lead strategy and editorial reviews while your team handles recording, editing and publishing. We agree the briefs, reviews and handoffs around your existing operation.
Can you also handle production?
Yes. Rishwajeet co-founded The Breakout Company. His team can cover scripting, production, editing, packaging and channel operations as part of a full-service engagement.
How do prediction models fit into the strategy?
Models help assess ideas using the channel’s available performance data and editorial criteria. They support a strategist’s decision. Published results are compared with the forecast so later choices can improve.
How do we start, and what does it cost?
Start with a 30-minute intro call about your channel, goals and team. We then prepare a written proposal with the scope, working rhythm and investment. Most ongoing strategy engagements run on quarterly retainers.
Tell us what you’re trying to build.
Tell us about the channel or idea, the team you have and where you need help. We’ll discuss the scope on a 30-minute call.
Book a 30-minute call rishwajeet@machinehouse.media