Everything around
a remarkable piece of content.
Work with Rishwajeet on strategy, writing and reviews, or bring in his Breakout team for production and channel management. We scope the research, recording, editing, packaging and release around the work you want to make.
A part of the work.
Or the whole machine.
- Strategy & direction
Find the audience, point of view and formats worth building around. We turn research and performance into a slate, creative briefs and editorial decisions. Explore content strategy →
- Content production
From research and writing through recording, editing, packaging and release. Films, shows, podcasts and short-form work, with a team around the creative direction. Explore content production →
- Distribution & growth
Build a channel people return to. Topics, packaging, publishing and performance reviews form a single working rhythm. Explore YouTube growth and management →
- Content intelligence
Build the systems that connect your audience, research, creative decisions and results. Prediction, production workflows and a feedback loop around the actual work. Explore AI content systems →
One creative ambition.
Many ways to make it.
A format brings these capabilities together. For a podcast, that means show positioning, guest selection, research, questionnaires, production, trailers, Shorts and release. For a YouTube channel, it means a consistent editorial direction across topics, scripts, formats and packaging.
A research-led film or brand content programme starts with its own audience and creative brief. The scope follows the work you are trying to make.
Close to the work.
Built around your team.
Rishwajeet leads strategy and creative direction. His team at The Breakout Company provides the production capacity for full-service engagements. If you already have a strong team, we can work alongside it on strategy, writing, systems and reviews.
Most ongoing work runs on quarterly retainers, with a written scope, team and investment. We keep a limited active roster, set a regular review rhythm, and use the audience’s response to decide what to make next.
See the operation
behind the outcome.
Roshan Kotla: 443 comments helped reveal why the first hit worked. Three essays have now passed 975K views together. Scaler: 17 verified releases, 150K+ views, and a sharper read on the premises worth pursuing.
The Masoom Minawala Show: 102.8% more year-to-date long-form watch time. The view-count comparison is qualified in the case study. Rocket Health: a researched protein film at 72K views. Money Matters: a show built end to end and a weekly guest-selection bottleneck cut from days to under an hour.
Read our thinking on what makes a production investment worthwhile and research at the scale a show demands.
A specific challenge?
Start here.
Develop the premise, source research and spoken script, with visual notes for the shoot and edit. Explore our work for Roshan Kotla, Scaler and Rocket Health.
Explore ↗YouTube channel auditWe review your videos, audience, titles, thumbnails and production process. You get a written diagnosis, changes to specific videos and a proposed slate to discuss with Rishwajeet.
Explore ↗Titles & thumbnail strategyYouTube packaging connects an idea to the person who might watch it. We develop titles and thumbnail directions around the audience, the story and the promise the video can actually deliver.
Explore ↗Podcast guest researchGuest shortlists, source research, interview questions and a brief for the host. We read the guest’s previous work to find specific experiences worth discussing and questions they have not already answered.
Explore ↗Long-form to ShortsTurn a podcast, film or long-form script into short-form pieces that make sense to a new viewer. We find the strongest ideas, preserve their meaning and rebuild the opening, structure and payoff for the format.
Explore ↗Founder & brand contentContent strategy and production for founders, experts and brands with something useful to say. We turn real experience into a point of view, repeatable formats and work an audience has a reason to return to.
Explore ↗Understand the decision
before the engagement.
Choose what to forecast, record it before production and compare it with the release. Masoom’s guest-selection example shows why a forecast needs a specific audience goal.
Explore ↗Content production costsCompare the work covered by a quote: research, writing, recording, editing, packaging and release. Use the sample brief to specify your formats, volume, team and review process.
Explore ↗Tell us what you’re trying to build.
Tell us about the channel or idea, the team you have and where you need help. We’ll discuss the scope on a 30-minute call.
Book a 30-minute call rishwajeet@machinehouse.media