Thousands of submissions. Days of review. One pipeline.
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The problem
Money Matters runs on real people's financial stories. Every week, thousands of people submit theirs hoping to appear on the show. Warikoo's team spent days manually evaluating every single submission — and even with that effort, the best stories slipped through. The bottleneck wasn't taste. It was throughput.
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What we built
A two-layer review workflow. Layer one is a demographic filter — the structural fit of a story, handled automatically. Layer two is editorial scoring: a model trained on what has actually resonated on Money Matters, assessing which stories will land with millions of viewers. A strategist sign-off closes the loop — no guest reaches the show without a human call.
Build time: 4 days. Not a quarter-long transformation project — a working system, in production, inside a week.
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The outcome
What took the team days now takes under 60 minutes a week. The show passed 40M+ views, took Apple Best Podcast twice, and holds the #1 finance podcast position in India. During the engagement, Warikoo's total following grew from 9M to 13M across channels.
The proof we care about most: two years in, the workflow still runs without us. Systems that hold up in production, not just in a deck.