One video did 7.7 lakh views. Then we did it twice more.
A channel that averaged ~100 views a video, and the engine that made a viral hit repeat instead of fade.
We made a video that did 7.7 lakh views. This was for a channel with a median of ~100 views.
And once the high faded, I started to doubt it. Was it luck? Chance? Could I do it again on purpose, or was that the only time?
There was one way to know: make another one. And right away, every instinct I had was screaming to do the obvious thing — make the sequel. Same topic, part two. Ours was about the Indian IT dream dying, so "IT Dream is Dead 2" basically writes itself. The TCS layoffs breakdown. Milk it while it's hot. That move feels like the easy win, and it's how most creators burn their one hit to the ground.
So we didn't make it.
To figure out what actually made the first one land, I went back to the comments, all 443 of them. Almost none were arguing about IT. A 17-year-old asking if he should pay 15 lakh for a tier-3 engineering seat when there might be no job at the end. A 2025 graduate: "no company came." Parents pushing safe banking exams while their kid watched the floor give way. Underneath every one of them was the same thing: the sense that the deal a whole generation was sold, study hard and get the safe degree and you're set, has stopped being true. And people are scared.
That feeling is what travels. But it matters who's saying it. Plenty of people feel it; almost none have the standing to say it out loud and be taken seriously. Roshan does. Fifteen years in software, runs his own firm, hasn't had a reason to hire a junior engineer in years. So when he says the dream is dead, you believe him — he built his whole career in that exact world.
The feeling, and the person who's actually lived it. That's the engine. So for the next video we started from the same unrest and found where it met something else Roshan knows cold: the graduate who can't find any work at all. "Why India's Graduates Can't Find Jobs Anymore."
It had production problems and went up a month late, long after the wave should have died. It still did 87k. The third, same method, is climbing past it as I write this.
It was never luck. Every time, it's a feeling people are sitting with and a person who's earned the right to put words to it. Only the topic ever changes.